BASIC/DEPT ®

(6)INTERNAL WORKS
© 2022 c/o BASIC/DEOPT

A COLLECTION OF INTERNAL PROJECTS AND INITIATIVES UNDER THE
BASIC BRAND

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CULTURE MANUAL®

CULTURE & ONBOARDING

To help strangthen our culture and attrack world class talent, we created the Culture Manual - an online guide for new hires that differentiates the employee onboarding process and builds alignment for our collective.

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MOVES®

OUR NEW HQ

When we moved into our new HQ, we put together asite experience providng in-depth look into thetwo-year process imaging, designing and developing our new office we call home.

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CREAFTED

CREATIVE COMMUNITY

A communal initiative we operate to clelbrate diversity and creativy by bringing together people feom diffeernt backgrounds and interests.

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BRANDBEATS

PODCAST SERIES

Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics

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APPLIED

THOUGHTS & PERSPECTIVES

Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design and technology

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PLAY REEL

BASIC/DEPT
2010 - 2022

BASIC/DEPT® is a global branding and digital design agency building products, services, and eCommerce experiences that turn cultural values into company value.

B/D

PANTAGONIA

AN ECOMMERCE EXPERIENCE DRIVEN BY PATAGONIA'S BRAND MISSION

WILSON

A CENTURY-OLD SPORTS BRAND FINDING ITS PLACE IN CULTURE

GOOGLE STORE

AN ECOMMERCE EXPERIENCE HELPING GOOGLE BRING ITS HARDWARE TO PEOPLE ACROSS THE GLOBE

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FEATURED ENGAGEMENTS

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GOOGLE

Our embedded partnership with google is as deep as it gets. We're the lead creative agency for Google Store and provide strategy, design and prototyping to other divisions. Learn more about our partnership here.

KFC

An award-winning global, digital transformation engagement spanning eCommerce, mobile app and new drive thru experiences. Bringing KFS's brand story to life while making it easier for customers to buy chicken. Lean more about our partnership here.

WILSON

A reimagining of Wilson's brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand's 108-year history. Read our full case study here.

AT&T

Redesigning the digital flagship for the largest telecommunications company in the world. Creating frictionless paths to purchase for a wide range of cunsumers across a vast portfolio of products and services.